The 350m² store will offer a wide variety of these elevated essentials, including denim, t-shirts and hoodies, as well as the brand’s signature logo products for the whole family.

After the store opens, Ganeta Pannónia Kft will also launch a standalone Gap e-commerce website by the end of 2021, increasing brand access through a new consumer touchpoint and offering an omnichannel offering to consumers. customers in Hungary.

“We are delighted to continue to grow Gap’s business in key international markets through our partner-based model. Partnering with regional experts such as Ganeta Pannónia Kft allows us to amplify and deliver our relevant and targeted brands to new and existing customers around the world, ”said Adrienne Gernand, Head of Strategic Alliances, Licensing and Marketing. real estate from Gap Inc ..

Márk Balástyai, Etele Plaza Project Manager, adds: “We are very proud to have chosen Etele Plaza as the Gap location as a famous global brand to enter the Hungarian market. The shopping and entertainment center’s exceptional location, visibility, digital and architectural solutions, and incredible service environment create an exceptional customer experience that is crucial for premium tenants. “

Built at the meeting point of Kelenföld station, metro line 4 and the approach section of the M1-M7 motorways, Etele Plaza can be reached in just 10 minutes from Budapest city center. The immediate catchment area of ​​the new center is one of the most densely populated areas in Budapest, home to some 235,000 people.

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