NEW YORK – (BUSINESS WIRE) – December 16, 2021–

The world’s biggest New Years party returns to the metaverse this year with the relaunch of VNYE, an immersive virtual experience located at the New Years Eve epicenter: Times Square. Through the VNYE app and website, people around the world can explore the virtual world of Times Square, play games and live stream New Year’s celebrations in Times Square and around the world.

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VNYE (Photo: Jamestown)

Jamestown, the owner of One Times Square, which is the site of the New Year’s Eve celebration, launched VNYE last year as a new way to celebrate the New Year amid the pandemic and the celebrations being canceled. in person. In total, VNYE reached more than 3.7 million people worldwide in 2021.

“We created VNYE to amplify the New Years Eve experience and keep the world connected to Times Square when physical access was limited,” said Michael Phillips, president of Jamestown. “In its second iteration, VNYE will both complement the return of the celebrations in person and serve as a destination in its own right – an immersive virtual world where people from around the world can come together to celebrate the New Year.”

“New Years Eve in Times Square is a global celebration that connects the world as we collectively say goodbye to the past year and look forward to the year ahead,” said Tom Harris, President of Times Square Alliance . “Jamestown has deepened those connections with this innovative VNYE technology allowing people around the world to interact with Times Square and this iconic celebration in ways we never imagined.”

In the VNYE metaverse, users can create custom avatars, explore Times Square Plazas, collect confetti to earn points for additional avatar customizations, and visit the One Times Square Observation Deck to see the world. virtual Times Square from above.

Inside One Times Square, users can experience three unique and immersive games: Dance World, where users show off their dancing skills; Nature World, where users can admire various natural landscapes and embark on a scavenger hunt to collect pieces from the iconic New Year’s ball; and Zero G, where users can travel the world through a slide experience, visiting an array of landmarks around the world while earning bonuses and points along the way.

Starting December 31, 2021, users will be able to choose from 11 live camera feeds in Times Square and seven EarthCam live broadcasts of New Year’s celebrations from around the world, including Rio de Janeiro, Brazil, and Budapest, in Hungary.

At midnight on New Years Eve, users can ring in the New Year in the Times Square metaverse with a virtual Ball Drop celebration and fireworks show.

The VNYE app will be available for download in app stores from December 18, 2021, with live broadcasts starting December 31, 2021. For more information, visit VNYE.com and follow us on @onetimessquarenyc .

About Jamestown

Jamestown is a design-driven global property management and investment firm with 38 years of experience and a mission to create places that inspire. Since its founding in 1983, Jamestown has completed transactions of over $ 35 billion. As of September 30, 2021, Jamestown had assets under management of $ 13.1 billion and a portfolio spanning key markets in the United States, Latin America and Europe. Jamestown employs over 400 people worldwide with headquarters in Atlanta and Cologne, and offices in Amsterdam, Bogotá, Boston, London, Los Angeles, Madrid, Milan, New York, San Francisco and Washington, DC Current projects and precedents include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, the Innovation and Design Building in Boston, and Groot Handelsgebouw in Rotterdam. For more information, visit www.jamestownlp.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211216006118/en/

CONTACT: Lisa Serbaniewicz

Jamestown

[email protected]

A Times Square:

Elizabeth Latino / Siobhan Stocks-Lyon

Marine

Elatino @ marinopr.com / SStocks-Lyons @ marinopr.com

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ENTERTAINMENT MOBILE ENTERTAINMENT COMMERCIAL AND REAL ESTATE BUILDING EVENTS / CONCERTS CONSTRUCTION AND REAL ESTATE REIT ELECTRONIC GAMES

SOURCE: Jamestown

Copyright Business Wire 2021.

PUB: 12/16/2021 4:55 PM / DISC: 12/16/2021 4:55 PM

http://www.businesswire.com/news/home/20211216006118/en

Copyright Business Wire 2021.