Ronaldo’s stunt with Coca-Cola gave us hilarious memes
Sponsoring a sporting event is a huge marketing opportunity for brands. Super Bowl ads are all the rage across brands.
When Coke decided to sponsor Euro2020, he was hoping for a drastic increase in his sales numbers, but things certainly didn’t go as planned for them.
At the press conference, when Cristiano Ronaldo chose Coca-Cola over water, that action spoke more than any number of celebrity endorsements and had a direct impact on Cola’s actions.
As Coke’s shares plunged, memes steadily increased.
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Below are some hilarious take on the incident: